Marketing Analytical Insights

Changing your marketing mental model to include ZMOT, will give you a competitive advantage.  You will reach those millions of shoppers who are making decisions before they enter the store.
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A TxtWorx Advisor uses industry-leading software to deliver Insights to address the constantly challenging demands of the offline and online marketing worlds. We provide marketers with actionable, real-time intelligence about digital strategies and marketing initiatives that helps:

• marketers identify the most profitable paths through a site

• segment traffic to spot high-value web visitors

• determine where visitors are navigating to when they leave the site

• develop critical success metrics for digital marketing campaigns

• know the exact revenue received from Social Media efforts

We work with your technical team to embed  tiny 2 x 2 graphic “web beacon” images on each page of your site.  These tiny web beacons enable your organization to capture and analyze how customers arrived at the site, as well as how customers interact with the site after they arrive, including product searches, content viewed, and the final steps leading up to a completed conversion or an abandoned sale.
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We deliver reports and dashboards that give clues about how to re-engage lost sales or leads for higher conversion and revenue. Below are reports and a dashboard generated for a client in November 2011:

Further analysis is needed to see the number of items purchased by those coming from pages in the blue section. There could be a need to remove the shopping cart and go direct to the checkout page.
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Further analysis of the above issue, reveals a fallout percentage of 36% between clicking on “Add to Cart” and “Go to Checkout”.  A meeting is needed with stakeholders to decide if the “Add to Cart” button is needed on the site.
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70% of visitors stayed on the site for 1 minute or less. Evaluation of the previous website or search keywords entered during the previous search will reveal areas for optimization to provide the expected content and keep the visitor on the site longer.
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This data reveals a need to create a mobile experience that fit multiple size cell phone screens. 21% of the revenue came from cell visitors during this reporting period. This data also reveals a marketing channel directly to mobile devices is needed to convert more of the Mobile Daily Unique visitors into conversions.
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At a glance, decision makers can see Key Performance Indicators and react accordingly to the goals set forth in the business and marketing plans.
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You may have a Key Performance Indicator to have 50 percent of all videos viewed for at least 1 minute and 30 seconds. In this case, 57% of viewers stopped watching before 1 minute and 30 seconds.
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Closer analysis of each video that leads to sales is needed to optimize the visitor experience and present your best (shortest) video content that will lead to a conversion.
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