Analytical Insights at Z.M.O.T.

The global economy has just suffered a severe financial trauma – a heart attack – and the crisis is now so deep that we can only apply basic emergency procedures.
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Are you monitoring your marketing vital signs to survive?
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Marketing is very different today, than it has been in the past. The buying cycle has changed and companies who are not changing with the times are not surviving the financial trauma.

The big news for marketers today is the critical new moment between stimulus and shelf in every product category.
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Stimulus: Dad and Mom still watches HGTV and they still see your TV commercial.
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ZMOT: Unlike traditional purchasing, today they grab the laptop or cell phone off the coffee table and search for “custom cabinetry.” They look at comments from users on YELP and two other sites. Dad goes to Twitter and posts: “Anybody purchase Limestone flooring and received good service in the Miami Florida area?” He hits You Tube and searches “Limestone flooring Miami area” to watch videos from various manufacturers of Limestone flooring. All done before the HGTV show ends - and before they arrive at a store to see the products on the shelves – they have already made a decision.
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Shelf: They go to their favorite local flooring store, where they see a terrific stand-up display for the exact Limestone Flooring he had decided on. The coloring is great, warranty is great, and the young sales guy answers all of their questions. They purchase the Limestone Flooring.
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Experience: A month after the flooring was installed, they are pleased to see that the online reviews, Twitter comments, TV advertisement and the sales guy were all accurate. They are happy and proceed to write a review online about their experience in interacting with the brand of Limestone they selected and the process they went through to make the purchase. This will be read by other shoppers during their ZMOT.

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On your staff you currently have a brand manager, you have policies, methodologies, training, shopper marketing agencies, partners and budgets to win the consumer during the traditional three steps of stimulus, shelf and experience.
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Do you have in place a way to win the consumer at the grabbing-the-laptop or cell phone moment? Coined by Google as The Zero Moment of Truth (ZMOT)
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Probably not much in place and you are not alone. Ponder these questions for a minute or two:
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Where are your site visitors coming from?
Which offline marketing channel is performing the best?
How much did you earn in 2011 directly from Social Media leads?
What portions and/or pages of your site are performing the best?
Which paths through your site are the most profitable?
What keywords from your PPC are providing the most sales?
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Our Marketing Analytical Insights will anwser these questions and much more…
.

Online and On-Mobile decision-making is skyrocketing and we have two products to provide you with critical analytical insight into how these grabbing-the-laptop or cell phone visitors are engaging with your brand online and on-mobile.
.

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Analytical Insights at Z.M.O.T.

The global economy has just suffered a severe financial trauma – a heart attack – and the crisis is now so deep that we can only apply basic emergency procedures.
.

Are you monitoring your marketing vital signs to survive?
.

Marketing is very different today, than it has been in the past. The buying cycle has changed and companies who are not changing with the times are not surviving the financial trauma.

The big news for marketers today is the critical new moment between stimulus and shelf in every product category.
.

.

On your staff you currently have a brand manager, you have policies, methodologies, training, shopper marketing agencies, partners and budgets to win the consumer during the traditional three steps of stimulus, shelf and experience.
.

Do you have in place a way to win the consumer at the grabbing-the-laptop or cell phone moment? Coined by Google as The Zero Moment of Truth (ZMOT)
.

Probably not much in place and you are not alone. Ponder these questions for a minute or two:
.

Where are your site visitors coming from?

Which offline marketing channel is performing the best?

How much did you earn in 2011 directly from Social Media leads?

What portions and/or pages of your site are performing the best?

Which paths through your site are the most profitable?

What keywords from your PPC are providing the most sales?
.

Our Marketing Analytical Insights will anwser these questions and much more…
.

Online and On-Mobile decision-making is skyrocketing and we have two products to provide you with critical analytical insight into how these grabbing-the-laptop or cell phone visitors are engaging with your brand online and on-mobile.
.

Read more about: Marketing Analytical Insights

.

Read more about: Mobile Analytics

Analytical Insights at Z.M.O.T.

The global economy has just suffered a severe financial trauma – a heart attack – and the crisis is now so deep that we can only apply basic emergency procedures. .

Are you monitoring your marketing vital signs to survive? .

Marketing is very different today, than it has been in the past. The buying cycle has changed and companies who are not changing with the times are not surviving the financial trauma.

The big news for marketers today is the critical new moment between stimulus and shelf in every product category. .

.

On your staff you currently have a brand manager, you have policies, methodologies, training, shopper marketing agencies, partners and budgets to win the consumer during the traditional three steps of stimulus, shelf and experience. .

Do you have in place a way to win the consumer at the grabbing-the-laptop or cell phone moment? Coined by Google as The Zero Moment of Truth (ZMOT) .

Probably not much in place and you are not alone. Ponder these questions for a minute or two: .

Where are your site visitors coming from?

Which offline marketing channel is performing the best?

How much did you earn in 2011 directly from Social Media leads?

What portions and/or pages of your site are performing the best?

Which paths through your site are the most profitable?

What keywords from your PPC are providing the most sales? .

Our Marketing Analytical Insights will anwser these questions and much more… .

Online and On-Mobile decision-making is skyrocketing and we have two products to provide you with critical analytical insight into how these grabbing-the-laptop or cell phone visitors are engaging with your brand online and on-mobile. .

Read more about: Marketing Analytical Insights

.

Read more about: Mobile Analytics

The global economy has just suffered a severe financial trauma – a heart attack – and the crisis is now so deep that we can only apply basic emergency procedures.
.

Are you monitoring your marketing vital signs to survive?
.

The big news for marketers today is the critical new moment between stimulus and shelf in every product category.
.

On your staff you currently have a brand manager, you have policies, methodologies, training, shopper marketing agencies, partners and budgets to win the consumer during the traditional three steps of stimulus, shelf and experience.
.

Do you have in place a way to win the consumer at the grabbing-the-laptop or cell phone moment? Coined by Google as The Zero Moment of Truth (ZMOT)
.

Probably not much in place and you are not alone. Ponder these questions for a minute or two:
.

What keywords from your PPC are providing the most sales?
.

Our Marketing Analytical Insights will anwser these questions and much more…
.

Online and On-Mobile decision-making is skyrocketing and we have two products to provide you with critical analytical insight into how these grabbing-the-laptop or cell phone visitors are engaging with your brand online and on-mobile.
.